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Imidževaja strategija Rossii v kontekste mirovogo opyta (978-5-7133-1433-0)


Category: Economy -> Russia
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Title:
Imidževaja strategija Rossii v kontekste mirovogo opyta 
Author:
Pod red. professora I.A. Vasilenko. 
Publisher:
Meždunarodnye otnošenija
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2013 
Number of pages:
359, Hardcover 
Serial:
 
ISBN:
978-5-7133-1433-0
EAN:
9785713314330
Price:
EUR 29,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V monografii rassmatrivajutsja vozmožnosti formirovanija imidževoj strategii Rossii s učetom nacionalnogo i mirovogo opyta. Predstavleny sovremennye technologii nacionalnogo brendinga, ocenivaetsja pozitivnyj opyt rebrendinga veduščich gosudarstv sovremennogo mira (Germanii, SŠA, Velikobritanii, Francii, Švejcarii, Italii, Indii, Brazilii i dr.) v kontekste problemy nacionalnogo i universalnogo. Razrabotan strategičeskij podchod k formirovaniju sovremennogo imidža Rossii: opredeleny osnovnye celi i perspektivy imidževoj politiki, sformulirovana bazovaja ideja novogo imidža, ego osnovnye kommunikatory, instrumentarij nacionalnogo i territorialnogo brendinga. Avtory podčerkivajut, čto uspech rossijskoj vnešnej politiki segodnja vo mnogom zavisit ot umelogo ispolzovanija resursov gibkoj vlasti – simvoličeskogo kapitala kultury, političeskich cennostej i smyslov, skoncentrirovannych v novom imidže Rossii