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Antikrizisnye kommunikacii: Učeb. posobie. Serija "Sovremennye technlologii PR. Master-klass". Grif UMO (978-5-7567-0716-8)


Category: Economy -> Russia
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Title:
Antikrizisnye kommunikacii: Učeb. posobie. Serija "Sovremennye technlologii PR. Master-klass". Grif UMO 
Author:
Čumikov A. N. 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2013 
Number of pages:
172, Hardcover 
Serial:
 
ISBN:
978-5-7567-0716-8
EAN:
9785756707168
Price:
EUR 25,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V knige predlagajutsja dve osnovnych linii rassmotrenija krizisnych javlenij i nejtralizujuščich krizis technologij: pervaja - kogda pod krizisom podrazumevaetsja črezvyčajnaja situacija (ČS) i vtoraja - kogda krizis ponimaetsja kak konflikt interesov. Prisutstvuet kak originalnoe osmyslenie meždunarodnych i rossijskich istočnikov po profilnoj problematike, tak i transljacija avtorskogo opyta antikrizisnych kommunikacij v chode realizacii različnych proektov. Privodjatsja primery antikrizisnych upravlenčeskich dejstvij poslednego tridcatiletija, vključaja sobytija konca pervogo - načala vtorogo desjatiletija XXI veka.