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Menedžment turystyčnoho pіdpryjemstva: Pіdručnyk. Zatverdženo MON (978-966-346-979-3,)


Category: Economy -> Ukraine
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Title:
Menedžment turystyčnoho pіdpryjemstva: Pіdručnyk. Zatverdženo MON 
Author:
N. Je. Kudla 
Publisher:
Znannja
Place of publication:
Kyïv  (Ukraine)
Year of publication:
2012 
Number of pages:
343, Softcover 
Serial:
 
ISBN:
978-966-346-979-3,
EAN:
9789663469793
Price:
EUR 21,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
U pіdručnyku systematyzovano materіal z osnovnych naprjamіv upravlіnnja turystyčnym pіdpryjemstvom. Rozhljanuto typolohіju turystyčnych pіdpryjemstv, ïch sutnіstʹ і funkcіï u pіdpryjemnycʹkіj dіjalʹnostі v umovach konkurentnoho rynku. Doslіdženo osoblyvostі turystyčnoho popytu і propozycіï, formuvannja turystyčnoho produktu, specyfіku upravlіnnja ljudsʹkymy resursamy. Vykladenі sposoby і metody vyznačennja rіvnja jakostі turystyčnych posluh ta vykorystannja sučasnych іnformacіjnych technolohіj dopomožutʹ prystosuvaty propozycіju do klіjenta, mіscja і času. Pіdručnyk stane u pryhodі pіd čas menedžersʹkoï ocіnky vykorystannja zasobіv vyrobnyctva, dastʹ zmohu pryjmaty efektyvnі rіšennja, jakі zabezpečatʹ nadannja jakіsnych posluh vіdpovіdno do vymoh і potreb spožyvačіv.