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Mediaplanirovanie. Teorija i praktika. Ucebnoe posobie. Grif AKAR. Grif IAA. Grif UMC "Professional'nyj ucebnik". (978-5-238-01769-3)


Category: Economy -> Russia
Title:
Mediaplanirovanie. Teorija i praktika. Ucebnoe posobie. Grif AKAR. Grif IAA. Grif UMC "Professional'nyj ucebnik". 
Author:
V. N., Buzina, T. S. Buzin 
Publisher:
JuNITI
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
496, Hardcover 
Serial:
 
ISBN:
978-5-238-01769-3
EAN:
9785238017693
Price:
EUR 43,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Predlagaemaja kniga - pervoe izdanie v istorii rossijskoj reklamy, rekomendovannoe odnovremenno dvumja professional'nymi soobšcestvami - Associaciej kommunikacionnych agentstv Rossii (AKAR) i Rossijskim otdeleniem Meždunarodnoj reklamnoj associacii (IAA) dlja studentov - budušcich reklamistov, specialistov v oblasti reklamy i massovych kommunikacij, a takže dlja sociologov, psichologov i marketologov, rabotajušcich v sfere massovych kommunikacij.