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PRODAJuČY NEVYDYME. KERІVNYCTVO Z SUČASNOHO MARKETYNHU POSLUH (978-617-12-4775-8)


Category: Ukraine -> Psychology
No image available.
Title:
PRODAJuČY NEVYDYME. KERІVNYCTVO Z SUČASNOHO MARKETYNHU POSLUH 
Author:
Bekvіt H. 
Publisher:
Klub sіmejnoho dozvіllja
Place of publication:
Charʹkiv  (Ukraine)
Year of publication:
2018 
Number of pages:
192, Hardcover 
Serial:
 
ISBN:
978-617-12-4775-8
EAN:
9786171247758
Price:
EUR 24,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Cja knyžka — rezulʹtat dvadcjatyp’jatyrіčnoho dosvіdu roboty Bekvіta z najvplyvovіšymy ta najuspіšnіšymy bіznesmenamy svіtu, jakі prodajutʹ… povіtrja. Same tak. Cej posіbnyk — zbіrka efektyvnych porad u sferі marketynhu posluh. Na prykladі velykych kompanіj Federal Express, Citicorp ta čyslennych pryvatnych pіdpryjemstv avtor demonstruje rіznomanіtnі metodyky і stratehіï uspіšnoho prodažu «nevydymoho» tovaru. Avtor hovorytʹ pro te, ščo same slіd pokraščyty v produkcіï kompanіï, rozkryvaje osnovy marketynhu posluh, radytʹ, jak vyhіdno pozycіonuvaty posluhy ta rozumіty klіjenta. Cіkavyj і lakonіčnyj posіbnyk, ščo mіstytʹ sotnі stratehіj dlja dosjahnennja uspіchu…