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Korporativnyj brending svoimi rukami (strategija + instrumenty) (978-617-7560-30-1)


Category: Ukraine -> Non-Fiction
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Title:
Korporativnyj brending svoimi rukami (strategija + instrumenty) 
Author:
Vladimir Voronov 
Publisher:
Sammіt-Kniga
Place of publication:
Kiev  (Ukraine)
Year of publication:
2017 
Number of pages:
208, Softcover 
Serial:
 
ISBN:
978-617-7560-30-1
EAN:
9786177560301
Price:
EUR 37,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Kniga javljaetsja rezultatom 12-letnej raboty Meždunarodnogo brendingovogo agentstva Vladimira Voronova. V nej avtor daet 41 otvet na vopros «Kak naučitsja sozdavat cennosti dlja drugich (tem samym proizvodja položitelnoe vpečatlenie na potencialnogo klienta) i nadolgo zakrepit za soboj me­sto na rynke?». Pomoščnikom avtora v knige vystupaet korpo­rativnyj geroj agentstva — Mr. Leader, znakomyj i poljubiv­šijsja čitateljam predyduščich izdanij, v čisle kotorych «Mr. Leader. Samoučitel po liderstvu v illjustracijach», kniga «77 urokov liderstva», sozdannaja sovmestno s Icchakom Pintose­vičem, ėkspertom v sistemnom razvitii ličnosti i biznesa, i «Azbuka Lidera», polučivšaja grif «Rekomendovano Mi­nisterstvom obrazovanija i nauki Ukrainy» (v soavtorstve s Natalej Gavriš).