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PODGOTOVKA REKLAMNOGO I PR-TEKSTA. Učebnoe posobie dlja vuzov (978-5-534-04084-5)


Category: E-books -> test access
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Title:
PODGOTOVKA REKLAMNOGO I PR-TEKSTA. Učebnoe posobie dlja vuzov 
Author:
Selezneva L.V. 
Publisher:
Jurajt
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2017 
Number of pages:
159, Hardcover 
Serial:
 
ISBN:
978-5-534-04084-5
EAN:
9785534040845
Price:
EUR 28,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V nastojaščee vremja reklama i rublic relations zanimajut značitelnoe mesto v sovremennom informacionnom prostranstve. Ėto posobie pomožet studentam ponjat stilističeskie osobennosti PR-tekstov, vyrabotat navyki sostavlenija tekstov raznych žanrov. kniga sostoit iz teoretičeskoj i praktičeskoj častej, organičeski dopolnjajuščich drug druga. Teoretičeskaja čast dast vozmožnost osvoit vidy, celi i charakteristiki različnych reklamnych tekstov, a praktičeskaja čast pomožet v zakreplenii navykov.