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Ėkonomičeskaja psichologija sobstvennosti i deneg, prinjatija ėkonomičeskich rešenij, torgovli i reklamy. (978-617-7022-96-0)


Category: Economy -> Ukraine

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Title:
Ėkonomičeskaja psichologija sobstvennosti i deneg, prinjatija ėkonomičeskich rešenij, torgovli i reklamy. 
Author:
I.E.Garber 
Publisher:
Place of publication:
Charkov  (Ukraine)
Year of publication:
2107 
Number of pages:
192, Softcover 
Serial:
 
ISBN:
978-617-7022-96-0
EAN:
9786177022960
Price:
EUR 26,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-

V otličie ot zapadnych učebnikov, neredko svodjaščich ėkonomičeskuju psichologiju k psichologii potrebitelja, avtor rassmatrivaet bolee širokij spektr voprosov, načinajuščijsja s psichologii sobstvennosti i deneg. Pomimo raznoobraznogo teoretičeskogo materiala, začastuju vpervye predstavlennogo na russkom jazyke, kniga soderžit nabor ėksperimentalnych zadanij po ėkonomičeskoj psichologii i opisanie metodik, neobchodimych dlja ich vypolnenija. Ljuboj čitatel polučaet vozmožnost ubeditsja (ili oprovergnut) v spravedlivosti teoretičeskich položenij. Dlja illjustracii teorii privlekajutsja primery iz chudožestvennoj literatury.