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Struktura i jazyk reklamnych tekstov: učeb. Posobie 2-e (978-5-9765-0910-8)


Category: Russian language. Linguistics -> linguistics
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Title:
Struktura i jazyk reklamnych tekstov: učeb. Posobie 2-e 
Author:
Serdobinceva E.N. 
Publisher:
FLINTA
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2014 
Number of pages:
160, Softcover 
Serial:
 
ISBN:
978-5-9765-0910-8
EAN:
9785976509108
Price:
EUR 18,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V učebnom posobii daetsja opredelenie reklamy, rassmatrivajutsja ee celevoe naznačenie i vidy. Na osnove analiza bolšogo faktičeskogo materiala (bolee 500 tekstov), kotoryj baziruetsja na naučnych dannych psichofiziologičeskogo vosprijatija čelovekom teksta, oprede-ljaetsja struktura sovremennogo reklamnogo objavlenija, vyjavljajutsja raznourovnevye jazyko-vye osobennosti, charakternye dlja reklamnogo teksta voobšče i dlja reklamnogo teksta opre-delennoj celevoj auditorii v častnosti. Posle každogo razdela privedeny kontrolnye vo-prosy i praktičeskie zadanija. V konce posobija pomeščeny reklamnye illjustracii