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Intelektual'na vlasnist' v reklami, firmovomu styli pidpryjemstva i dyzajni produktu. (978-966-10-1921-7)


Category: Right. Jurisprudence -> Ukraine
Title:
Intelektual'na vlasnist' v reklami, firmovomu styli pidpryjemstva i dyzajni produktu. 
Author:
Volodymyr Konovalenko 
Publisher:
Navčalʹna knyha-Bohdan
Place of publication:
Ternopil'  (Ukraine)
Year of publication:
2011 
Number of pages:
400, Softcover 
Serial:
 
ISBN:
978-966-10-1921-7
EAN:
9789661019217
Price:
EUR 20,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Praktycnyj posibnyk dlja avtoriv, vykonavciv, reklamistiv, reklamodavciv. U proponovanomu vydanni vysvitljujut'sja osnovni pytannja stvorennja ta vykorystannja reklamnych produktiv, firmovoho stylju pidpryjemstva i dyzajnu produktu (upakovky) bez porušennja prav intelektual'no? vlasnosti. Knyha je praktycnym posibnykom pro intelektual'nu vlasnist' dlja avtoriv tvoriv ta promyslovych zrazkiv, dyzajneriv, vykonavciv, vyrobnykiv fonohram ta inšych sub’jektiv prava intelektual'no? vlasnosti, reklamistiv, reklamodavciv, a takož menedžeriv torhovel'no? marky. Zmist vydannja proiljustrovano velykoju kil'kistju schem i tablyc', šco robyt' joho dostupnym dlja cytaciv iz bud'-jakym rivnem znan' u haluzi prava intelektual'no? vlasnosti