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Nastol'naja kniga kopirajtera (978-5-91657-167-7)


Category: Russian language. Linguistics -> linguistics
Title:
Nastol'naja kniga kopirajtera 
Author:
Slobodjanjuk É.P. 
Publisher:
Éksmo
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
208, Softcover 
Serial:
Mann, Ivanov i Ferber (obložka) 
ISBN:
978-5-91657-167-7
EAN:
9785916571677
Price:
EUR 29,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Esli vam prichoditsja chot' izredka pisat' reklamnye i PR-teksty ili pridumyvat' nazvanija dlja produktov vašej kompanii, to vy uže ponimaete, cto v étom dele est' osobye pravila. No vozmožno, ne vse éti pravila i zakonomernosti dlja vas byli ocevidny. Éta kniga prizvana vospolnit' probely v vašich znanijach: teper' vam budut ponjatny principy, po kotorym strojatsja reklamnye slogany i pridumyvajutsja nazvanija, vybirajutsja formaty tekstov i pišutsja sami teksty. Prostoj jazyk i množestvo nagljadnych primerov (ne tol'ko rossijskich) pozvoljajut razobrat'sja v tematike daže tem, kto pervyj raz beretsja za éto delo