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Obščestvennoe mnenie: chulit ili chvalit? (978-5-91865-453-8)


Category: Russian culture. Traditions -> sociology, social work
No image available.
Title:
Obščestvennoe mnenie: chulit ili chvalit? 
Author:
Fedotova L.N. 
Publisher:
Vest-Konsalting
Place of publication:
  (Russian Federation)
Year of publication:
2018 
Number of pages:
442, Softcover 
Serial:
 
ISBN:
978-5-91865-453-8
EAN:
9785918654538
Price:
EUR 37,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Aktualnyj publičnyj srez massovogo soznanija — obščestvennoe mnenie — javljaetsja slepkom samosoznanija obščestva. Istorija ego izučenija pokazyvaet, kak obščestvo vse bolše i bolše osoznavalo neobchodimost issledovanija obščestvennogo mnenija, prognoznye vozmožnosti ego oprosov. Prikladnoe značenie ėtich rezultatov vychodit za ramki političeskogo diskursa. Oni vostrebovany i marketologami, i specialistami v oblasti reklamy i svjazej s obščestvennostju, vsemi temi teoretikami i praktikami, dejatelnost kotorych orientirovana na massovoe soznanie i zavisit ot nego. V poslednee vremja ėta problematika, v svjazi s publikacijami rezultatov rjada oprosov po ostroj obščestvennoj povestke dnja, stala predmetov oživlennych diskussij.