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Informacionnoe obespecenie upravlenija marketingom: monografija (978-5-7779-1035-6)


Category: Economy -> Russia
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Title:
Informacionnoe obespecenie upravlenija marketingom: monografija 
Author:
E. V., Kovalev, A. I. Isaeva 
Publisher:
Izd. OmGU
Place of publication:
Omsk  (Russian Federation)
Year of publication:
2009 
Number of pages:
256, Hardcover 
Serial:
 
ISBN:
978-5-7779-1035-6
EAN:
9785777910356
Price:
EUR 29,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Dannaja monografija posvjašcena problemam informacionnogo obespecenija dejatel'nosti rukovoditelej i specialistov v oblasti marketinga. Rassmotreny teoreticeskie i metodiceskie voprosy postroenija marketingovoj informacionnoj sistemy (MIS). Detal'no analizirujutsja pokazateli ocenki vnešnej i vnutrennej sredy kompanii posredstvom marketingovogo audita. Opisannye technologii sozdanija MIS soprovoždajutsja izloženiem metodov sbora i analiza informacii.