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Social'naja reklama. Ucebnoe posobie. Grif UMC "Professional'nyj ucebnik". (978-5-238-01829-4)



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Title:
Social'naja reklama. Ucebnoe posobie. Grif UMC "Professional'nyj ucebnik". 
Author:
P. A. Kuznecov 
Publisher:
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
176, Softcover 
Serial:
 
ISBN:
978-5-238-01829-4
EAN:
9785238018294
Price:
EUR 20,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-

Rassmatrivajutsja naucnye, pravovye, sociokul'turnye osnovanija social'noj reklamy. Bol'šoe vnimanie udeljaetsja praktike dorevoljucionnoj i sovetskoj social'noj reklamy. Analiziruja sovremennoe sostojanie rossijskoj social'noj reklamy, avtor obrašcaetsja k mnogocislennym primeram naružnoj reklamy, rassmatrivaet opyt social'noj reklamy v stranach SNG. Osoboe vnimanie udeljaet konkretnym meram povyšenija éffektivnosti social'noj reklamy v Rossii.