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Mifologičeskie archetipy v kommunikacii (cvetnye illjustracii). (978-671-7022-94-6)


Category: Ukraine -> Culture. Tradition
No image available.
Title:
Mifologičeskie archetipy v kommunikacii (cvetnye illjustracii). 
Author:
Christo Kaftandžiev 
Publisher:
Gumanitarnyj centr
Place of publication:
Charkov  (Ukraine)
Year of publication:
2016 
Number of pages:
268, Softcover 
Serial:
 
ISBN:
978-671-7022-94-6
EAN:
9786717022946
Price:
EUR 27,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Ėffektivnye marketingovye kommunikacii sozdajut pribyl v milliardy dollarov. Bolšinstvo iz ėtich kommunikacij aktivno ispolzujut apelljacii vlasti, osnovannye na mifologičeskich archetipach. V knige v legkoj, uvlekatelnoj i očen vizualizirovannoj forme proanalizirovany osnovnye mifologičeskie archetipy. Oni naibolee važny dlja reklamy i drugich marketingovych kommunikacij. Osnovnaja pričina v tom, čto čelovečeskoe myšlenie bolee mifologičeskoe, čem racionalnoe. Ėto pervaja kniga v mire po archetipam v reklame. V knige proanalizirovany fizičeskie, prostranstvennye, biologičeskie, psichologičeskie, socialnye i kulturnye archetipy.