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Marketing (7-e izd., ster.) ucebnik (978-5-7695-7523-5)


Category: Economy -> Russia
No image available.
Title:
Marketing (7-e izd., ster.) ucebnik 
Author:
A. F. Baryšev 
Publisher:
Akademija
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
224, Hardcover 
Serial:
 
ISBN:
978-5-7695-7523-5
EAN:
9785769575235
Price:
EUR 24,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Izloženy osnovnye ponjatija i funkcii marketinga v dejatel'nosti proizvodstvennych i posredniceskich firm, osnovnye metody i sredstva kompleksnogo issledovanija rynka i potrebitel'skogo sprosa. Osvešceny voprosy formirovanija konkurentosposobnogo tovarnogo assortimenta, politiki cenoobrazovanija i stimulirovanija sbyta. Predstavlena metodologija sostavlenija plana marketinga kak važnogo instrumenta dostiženija postavlennych firmoj strategiceskich celej. Privedeny primery, illjustrirujušcie éffektivnoe primenenie marketinga v razlicnych oblastjach dejatel'nosti celoveka.